No
longer content to work hard only to have their fate decided
by multi-million dollar corporations, musicians are beginning
to take business into their own hands. More often than
not musicians are now choosing to be independent, not because
they have to be, but because they want to be.
“With the exponential
growth of technology, musicians every where finally have
the tools & vehicles to compete with corporate artists,” says
Shane Lamotte, Lead Guitarist, Manager and Director of
Marketing & Sales for Edmonton indie band Living Illusion. “Musicians
are becoming successful self-employed business owners,
not just talented artists. After all, who’s better
at selling a band than the band itself?”
Technology advancements
in video and music recording combined with the growth of
the internet have at last made it possible for musicians
everywhere to get songs in front of their target market
without having a lucrative bank roll. There are many advantages
for Musicians who choose to stay independent, from the
ability to retain creative control, to the amount of profit
they can personally make.
“If we’ve
written, produced, engineered, marketed, promoted, managed,
and sold records for our own band, what sense would it
make to have some one else take over so we receive 5 cents
per CD we sell? All we’re doing is cutting out the
middle man, and taking the power back.”
For more information and for an entertaining interview, call Shane
Lamotte at (780) 904-7625.
<<back
|
